Beauty For Girls, Pranks For Boys – It’s The Same Old Gender Stereotypes For YouTube Stars
Sophie Bishop, 6 Oct 17
       

YouTube stars Zoella and PewDiePie. YouTube

We are living in an age where becoming a full-time YouTuber is now a credible career option. So much so that a recent survey found that 34% of young people consider it a dream job.

Famous YouTube stars include Felix Arvid Ulf Kjellberg – better known by his online pseudonym PewDiePie – a Swedish web-based comedian and video producer.

PewDiePie has been in the headlines recently because despite having 57m subscribers, he has faced a backlash against his use of racist slurs.

Then there is the sweetness that is Zoella – real name Zoe Suggs – a beauty vlogging sensation. Her perky “Hi guys” greeting, pug dog, make-up tips and rose-gold aesthetics have made her a household name with teenagers across the world. And this popularity has seen her publish three books, sell a line of make-up in Superdrug, and have her name featured as the punchline on TV sitcoms such as Peep Show and Gilmore Girls. She is, as they say, à la mode.

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