Dove, Real Beauty And The Racist History Of Skin Whitening
Liz Conor, 11 Oct 17
       

The Dove ad published on Facebook, which the company took down after many complaints of racial insensitivity. NayTheMUA/Facebook

This week the marketing office of Dove, a personal care brand of Unilever, found itself in hot water over an ad that many people have taken to be racially insensitive. Social media users called for a boycott of the brand’s products.

The offending ad showed a black woman appearing to turn white after using its body lotion. This online campaign was swiftly removed but had already hurtled through social media after a US makeup artist, Naomi Blake (Naythemua), posted her dismay on Facebook, calling the ad “tone deaf”.

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