Why more iPhones Break When a New Model Comes Out
Jared Wadley, 12 Oct 17
       

(Credit: Getty Images)

Rationality goes out the window for some consumers who suddenly “lose” or break their fully functional current phone when a new model becomes available.

Researchers say carelessness and neglect toward currently owned products stem from a desire to justify the attainment of a new, enhanced product without appearing wasteful. It’s the “upgrade effect.”


“…consumers exhibit cavalier behavior toward owned products when in the presence of appealing product upgrades.”


Researchers wanted to find out how consumers behaved with different durable items, including Apple iPhones. The findings show that product neglect can occur without deliberate intentions.

Sign in to view full article

       
My Smartphone, Myself: Digital Separation Anxiety in The Postmodern World
Has this ever happened to you: you accidentally leave your cell phone at home, and it feels like your soul ...
Abraham Martínez González
Wed, 18 Jan 17
610 Office, ‘China’s Gestapo’, Is Criticized by Party Investigators
Working with the Chinese police, agents of the “610 Office” would break into the homes of Falun Gong practitioners, ransack ...
Larry Ong
Mon, 2 Jan 17
Why Women Make The Best Stock Traders
Female traders can be far more selective, as they spend more time evaluating before making a trade and have a ...
Peter Swan
Thu, 9 Mar 17
Robots, Aliens, Corporate Drones – Who Will be The Citizens of the Future?
In the 1940s, science fiction author Olaf Stapledon gave a talk to a school about the future. Addressing his audience ...
Will Slocombe
Wed, 22 Mar 17
Is The Developed World We’ve Created Giving Us Cancer?
I had assumed that the small lump in my breast was a blocked milk duct from nursing my seven-month-old son. ...
Chelsey Kivland
Thu, 8 Jun 17
An Epoch Times Survey
Advertise with Us
Get your November/December 2017 issue at Kinokuniya stores today!
BUCHERER
Sports Elements
Read about Forced Organ Harvesting