Fact Check: Do Tourists Visit Britain Because Of The Royal Family?
Claire Haven, Liz Sharples, 4 Dec 17

Prince Harry is to marry Meghan Markle in May 2018. Dominic Lipinski/PA Wire

The royals draw millions of tourists every year.

The Daily Mail, November 20, 2017.

The Royal family are so important for tourism in London.

A spokesperson for VisitBritain, quoted in the International Business Times, November 27, 2017.

Regardless of whether you are a royalist or not, the royal family undeniably attracts public interest around the UK and internationally. Visits and tours by the royals generate extensive media attention – as well as tourists.

Love it or hate it, the pomp and pageantry associated with British royalty, whether routine events such as trooping the colour or anniversaries such as the Queen’s Diamond Jubilee in 2012, are rarely found in any other country. These public ceremonies, in addition to parts of the estates owned by the royal family, are important in attracting tourists.

When Prince William married Kate Middleton in April 2011, the UK’s Association of Leading Visitor Attractions claimed it:

Saw an additional 600,000 people come to London for the weekend, 60% from UK, 40% from overseas, spending £107m … The value to ‘brand Britain’ due to global media coverage was approximately £1 billion.

VisitBritain reported that, globally, more than two billion people watched the wedding ceremony, with its content aired by key broadcasters internationally. It wasn’t just visitors to London that increased – the Office for National Statistics reported that during April 2011, an extra 350,000 visitors travelled to the UK compared to 2010. Tourism also flourished on the island of Anglesey in Wales, where the royal couple lived after the wedding. Tourism managers said William and Kate brought priceless publicity and some tourism businesses reported a 20% increase in business in 2011.

A crowd outside Buckingham Palace after the royal wedding in April 2011. Rebecca Naden/PA Archive

The queen’s official residences also attract significant numbers of visitors: 2.8m people in 2016, with the top three being Windsor Castle (1,432,260 visitors), Buckingham Palace (576,995 visitors), and the Palace of Holyroodhouse (392,260 visitors). These statistics corroborate research by VisitBritain in 2011 which showed that more than 60% of overseas visitors who come to Britain are “likely” to visit places associated with the royal family.

Britain is recognised as a world-class destination for culture and heritage. Although VisitBritain does not collate statistics on the royal family as an attraction, in a 2012 responseto a freedom of information request under its former name as the British Tourist Authority, it estimated that those visitors to the UK who are attracted by British culture and heritage spend in the region of £4.5 billion annually, out of a total overseas visitor spend of £17 billion. Approximately £500m of that £4.5 billion is attributed to attractions and events connected to the royal family, past and present.

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