Russians Are Unimpressed With the 2018 Presidential Election Logo (and Have Ideas for Improvement)
Fabrice Deprez, 6 Dec 17
       

Russia's Central Electoral Commission reveals 2018 elections’ logo // Credit: cikrf.ru

Vladimir Putin may not have announced yet whether he’ll run in the 2018 presidential election (few doubt he will run and win by a landslide), but that hasn’t prevented his administration from gearing up for the event. On November 29, the Electoral Commission (CEC) announced the logo for March 28 presidential election:


Let us introduce the logo for the Russian Federation's presidential elections campaign!


Cooked up by the PR firm IMA-Consulting, it was immediately derided and mocked for its less-than-impressive design, especially when Russian media reported its alleged cost: 37 million rubles ($630,000). However, the head of the CEC has since told the radio station Govorit Moskva (“Moscow Speaking”) that the price tag was for the whole campaign, including 50 promotional videos, and not just the logo.

Unsurprisingly, this hasn’t stopped the Russian-speaking web from pocking fun at the logo:


[Fictional breakdown of the logo's alleged price]
 A fun take on the presidential elections “logo”. This shameful thing will cost us 37,000,000 rubles.


The head of IMA-Consulting described the logo as “conservative, but not archaic,” according to the Russian business daily Vedomosti. State press agency RIA Novosti also quoted the head of the CEC saying the white colour scheme of the logo represented the “purity of the election.”

Some looked at the US for inspiration, with Maria Baronova, a prominent political activist, bluntly pointing out her dissatisfaction with both. “U.S. and Russian elections’ logos: which one is better?” “Both suck,” she answered:

Maria Baronova's Telegram channel // Screenshot by Fabrice Deprez

Granted, making a good-looking electoral logo might not be the easiest task, with previous iterations also firmly on the “not taking any risks” side:


CEC picked a logo for the 2018 elections.

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