Social Networking Sites May Be Controlling Your Mind – Here’s How To Take Charge
Simon McCarthy-Jones, 7 Dec 17
       

Are you a Facebook addict? Here’s how to find out. Marcos Mesa Sam Wordley/Shutterstock

How can you live the life you want to, avoiding the distractions and manipulations of others? To do so, you need to know how you work. “Know thyself”, the Ancients urged. Sadly, we are often bad at this.

But by contrast, others know us increasingly well. Our intelligence, sexual orientation – and much more – can be computed from our Facebook likes. Machines, using data from our digital footprint, are better judges of our personality than our friends and family. Soon, artificial intelligence, using our social network data, will know even more. The 21st-century challenge will be how to live when others know us better than we know ourselves.

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